Increasing demand from youth population and rising disposable income to drive the growth of the Brazil cosmetics market
According to TechSci Research report, “Brazil Cosmetics Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”, Brazil cosmetics market is anticipated to grow substantially during the forecast period. The reason for the growth of cosmetics market in Brazil includes surging demand from youth population coupled with growing adoption of western culture & lifestyle. Moreover, increasing per capita expenditure personal appearance along with growth in beauty and cosmetics market is positively influencing the market growth in the country. In addition to this, the market has witnessed shift in demand towards organic and natural cosmetics which is further anticipated to bode well for the growth of Brazil cosmetics market in the next 5 years.
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Brazil cosmetics market can be segmented based on product type, distribution channel and region. In terms of distribution channel, the market can be segmented into beauty parlors/salons, multi branded retail stores, online channels, supermarkets/hypermarkets, exclusive retail stores & others. Out of which, multi branded as well as exclusive retail store segments dominated the market until 2019 and is forecast to maintain its lead during the forecast period as well, which can be attributed to the customers preference for buying cosmetic products. Also, the online channel segment is witnessed to grow at high pace over the coming years on account of upsurge of several e-commerce websites. Online sales and marketing channels allow the vendors to reach mass markets and foster closer relationships with the consumers, which is further boosting the segment growth in the country.
L’Oreal Brasil Comercio De Cosmeticos Ltda, Unilever Brasil Ltda, Procter & Gamble do Brasil Ltda, Natura Cosmeticos SA, Avon Cosmeticos Ltda, Beiersdorf Industria e Comercio Ltda, Grupo Boticario are the leading players operating in Brazil cosmetics market.
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“Brazil cosmetics market is growing dynamically due to rising demand for natural, herbal and organic beauty products which is creating new opportunities for the manufacturers to develop new products according to consumer preferences. Furthermore, less consumption of products using phthalates, aluminum salts and parabens coupled with increasing demand to provide sustainable products are amongst few factors which are anticipated to drive the growth of cosmetics market in the country until 2025.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Brazil Cosmetics Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of Brazil cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Brazil cosmetics market.
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